Influencer campaign news

The top YouTube campaigns are back! Each quarter, discover a summary of the key influencer campaigns across English-speaking countries and their view performances.

Find all the sponsored videos of the quarter.

Check the brands view ranking of Q1 2025.

Top Performer of Q1 2025 : Ground.news +19% views

Ground.news sponsored 604 videos and reached 203M views.

Shopify, Incogni and PrizePicks invested in bigger influencers this quarter

Shopify Inc. sponsored 171 videos and reached 161M views.

Incogni sponsored 311 videos and reached 126M views.

PrizePicks sponsored 879 videos and reached 109M views.

Steady investment for BetterHelp, Factor, Squarespace and Rocket Money

BetterHelp sponsored 781 videos and reached 159M views.

Factor_ sponsored 867 videos and reached 130M views.

Squarespace sponsored 881 videos and reached 105M views.

Rocket Money sponsored 292 videos and reached 92M views.

They doubled the # of videos this quarter : Morgan & Morgan, Aura

Morgan & Morgan sponsored 500 videos and reached 121M views.

Aura sponsored 549 videos and reached 104M views.

Major VPNs slowing their # of releases : NordVPN (-24%) and Surfshark (-11%)

NordVPN sponsored 398 videos and reached 104M views.

Surfshark sponsored 471 videos and reached 99M views.

Lowest renewal rate : Raycon : only half of their videos were renewals (vs 87% for the top 10)

Raycon sponsored 466 videos and reached 101M views.