Influencer campaign news

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their views performances.
Find all the sponsored videos of the month.

Established Titles : number one in views and number of videos before NordVPN

Established Titles becomes the biggest YouTube influence marketing player this month with 438 videos which reached 136M views in 30 days starring YouTubers like Matt Stonie, Johnny Harris, YMH Studios and many more.

NordVPN is still high in the ranking and reached 58M views with 108 videos starring RealLifeLore, PewDiePie, TierZoo, Tom Scott and many more.

Other VPNs are increasing their activity : Surfshark and ExpressVPN

Surfshark reached 34M views with 113 videos.

ExpressVPN reached 26M views with 49 videos.

Usual brands benefit from the pre-Christmas period to expand their campaigns : Manscaped, HelloFresh

Manscaped prepared man's beard for christmas and published 129 videos reaching 31,9M views with Creators like Mike Majlak or EmpLemon...

HelloFresh reached 33M views with 106 videos starring YouTubers like Drew Gooden, Chad Chad, RealLifeLore and many more...

Few gaming publishers this month : Plarium and Gaijin

Plarium published 123 videos and reached more than 33M views.

Gaijin published 52 videos and reached more than 21M views.

Mattel and Spin Master are promoting their toys for christmas

Mattel reached 27M views with only 12 videos.

Spin Master reached 18M videos with only 7 videos.

Gadget gifts in the spotlight for this period : The Ridge Wallet, Rayson, Kamikoto

The Ridge Wallet with 29M views for 108 videos.

Raycon with 29M views for 78 videos.

Kamikoto with 28M views for 87 videos.

Other brands anticipated Christmas : Brilliant.org, Squarespace, Curiosity Stream, Mama Earth, SeatGeek, Athletic Greens, Vessi, Socialpoint, Rhinoshield, Wondersharde

Brilliant.org reached 33M views with 70 videos.
Squarespace reached 28M views with 111 videos.
Mamaearth reached 25M views with 46 videos.
CuriosityStream reached 24M views with 51 videos.
SeatGeek reached 20M views with 52 videos.
Vessi 💧 reached 17M views with 33 videos.
Wondershare reached 16M views with 22 videos.
RhinoShield reached 15M views with 18 videos

Check all the brands and campaigns of November 2022