Influencer campaign news

YouTube campaigns - February 2023

Published on Mar 8, 2023

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their views performances.
Find all the sponsored videos of the month.

HelloFresh, Factor : Food Boxes on the rise

HelloFresh is still number one in the ranking but did less views this month with 44M views in total for 196 videos with influencers such as Kurtis Conner, The Film Theorists, Incognito Mode...

Factor_ , HelloFresh's main competitor promoted their boxes with 104 videos for 25M views.

VPNs : most represented industry in views in influencer marketing on YouTube

NordVPN stabilizes its activity in February with 36M views for 108 videos.

Surfshark not far from its competitor cumulates 30M views for 120 videos.

ExpressVPN with 39 videos for 13M views.

Brilliant, Raycon, Squarespace still active this month

Brilliant.org slightly increased its views this month with 28M views for 86 videos.

Raycon published 92 videos and got 28M views.

Squarespace with 202 videos for 28M views.

Gaming publishers more active this month : Plarium, MiHoYo, WarGaming, Gajin

Plarium Global Ltd with 168 videos for 26M views.

miHoYo Limited with 42 videos for 25M views.

Wargaming with 29 videos for 18M views.

Gaijin Entertainment with 42 videos for 13M views.

Usual brands keep their activity : Manscaped, BetterHelp, Opera...

MANSCAPED with 98 videos for 21M views.

Athletic Greens with 112 videos for 21M views.

BetterHelp with 75 videos for 18M views.

Standard with 38 videos for 14M views.

Probo with 16 videos for 14M views.

Opera with 31 videos for 14M views.

Supercell with 78 videos for 12M views.

Mamaearth with 54 videos for 12M views.