Influencer campaign news

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their views performances.
Find all the sponsored videos of the month.

NordVPN, Shopify and Nerf in top 3 with more than 90M views each

NordVPN nearly doubled its views this month with 99M views for 152 videos starring influencers such as MrBeast Gaming, PewDiePie, Tom Scott, Ie Cream...

Shopify Inc. really pushed their influencer program this month with YouTube celebrities such as Mr Beast, Airrack... they reached 90M views with only 22 videos !

Nerf also worked with the Beast to promote their products and reached a total number of views of 90M with only 2 videos !

Only 3 gaming publishers were active during christmas time

tinyBuild LLC promoted their game HelloNeighboor with 8 influencers including Mr Beast, RTGame, Real Civil Engineer... for 89M views.

Plarium Global Ltd worked with 168 influencers for a total of 46M views.

Gaijin Entertainment collaborated with 63 YouTube Creators and reached 29M views.

Knowledge app/websites/platforms in the spotlight

Brilliant.org reached 57M views with 67 videos.
CuriosityStream reached 24M views with 61 videos.
Audible reached 18M views with 61 videos.
Duolingo reached 10M views with 14videos.

Ridge Wallet, Manscaped, Raycon and Vessi insured their place under the christmas tree

The Ridge Wallet reached 36M views with 145 videos.
MANSCAPED reached 30M views with 103 videos.
Raycon reached 24M views with 90 videos.
Vessi 💧 reached 18M views with 33 videos.

Web and financial services still promote their product on YouTube

Surfshark reached 34M views with 138 videos.
Squarespace reached 57M views with 67 videos.
Chime reached 19M views with 10 videos.
Rocket Money reached 19M views with 36 videos.