Influencer campaign news

YouTube campaigns - July August 2023

Published on Sep 11, 2023

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their views performances.

Find all the sponsored videos of the month.

Shopify Inc, Opera, LilithGames and BetterHelp each reached 40M+ views on their campaign this summer

Shopify Inc. promoting its international commerce platform with 12 videos reaching 118 million views with influencer such as Mr Beast, Brick Science, Theo Von...

BetterHelp keeps on promoting its therapy website, with 205 videos reaching 93 million views by influencers such as Anthony Padilla, Mr Ballen, Cody Ko...

Opera keeps promoting its search browser, with 46 videos this month reaching 64 million views from influencers such as MrBeast, Mrwhosetheboss...

LilithGames promoted its Rise Of Kingdoms game with 83 videos and over 46 million views featuring influencers such as The Game Theory, Unspeakable and Faze Rug.

VPNs also reduced their campaigns : SurfShark, ExpressVPN, Atlas VPN

Surfshark promoted its VPN with 89 released on YouTube reaching 38M 7-first-days views with influencers such as Mrwhosetheboss and Jay Foreman.

ExpressVPN published 61 videos and reached a total of 29 million views with influencers such as MrNigelng, Ben Shapiro and Russell Brand.

NordVPN published 55 videos and reached a total 28 million views with influencers such as RealLifeLore, Pew Die Pie, Johnny Harris

Atlas VPN reached 16M views with 23 videos with Denys Davydov and Modern Muscle.

The usual brands are maintaining their activity:

Probo with 21 videos for 56M views with Carryminati, Harsh Rajput...

Brilliant.org with 114 videos for 53M views with Veritasium, Legal Eagle,Undecided mf..

air up with 51 videos for 53M views with Airrack, Prestonyt, Faze Rug

HelloFresh with 105 videos for 50M views with Mr Ballen, Drew Gooden, Kurtis Conner..

MANSCAPED with 109 videos for 45M views with Willjum, Kurt Caz, That Was Epic..

Squarespace with 111 videos for 41M views with Linus Tech Tips, The Though Temporium, Philip Defranco..

Moonton with 37 videos for 30M views with I did a thing, Game Toons, JschlattLive..