Influencer campaign news

YouTube campaigns - September 2022

Published on Oct 5, 2022

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their 7-first-days views total performances.
Find all the sponsored videos of the month.

Massive campaigns for HelloFresh, NordVPN and DraftKings

HelloFresh published 173 videos starring MrBeast on his channel Beast Reacts, for a total 7-days views of 49M.

NordVPN published 96 videos this month and reached a total of 35M 7-days views. OverSimplified made the most views in 7 days with 7,1M views.

DraftKings promoted their fantasy sports contest and sports betting website by publishing 86 videos this month for a total first-7-days views of 30,9M starring Airrack and JiDion.

Surfshark, Manscaped, SocialPoint, Plarium and Raycon each reached 20M+ views on their campaign

Surfshark promoted its VPN this month with 116 released on YouTube reaching 26M 7-first-days views with influencers such as Colinfurze and Bills.

MANSCAPED keeps promoting its man's products, this month with 96 videos for a total 24M first-7-days views with The Officer Tatum and Linus Tech Tips among others.

Socialpoint promoted their games (Dragon City, Monster Legends...) with 52 videos for over 23M first-7-day views with influencers such as FaZe Rug, TD Bricks or MaxCraft.

Plarium Global Ltd promoted their game Raid Shadow Legends and is second this month in terms of number of published videos with a total of 117 videos for a total of 23M first-7-days views starring TrixyBlox and Jimmy Here among others.

Raycon promoted their earbuds through 75 videos for 22,9M views with Xiaomanyc, Donut Media, Dead Meat...
Note that Donut Media worked with the top brands this months (Socialpoint, DraftKings, Shopify...).

Squarespace, CuriosityStream, MiHoYo, Established Titles and Casetify worked with a lot of influencers but made less views

Squarespace which allows you to create your website, released 112 videos for a total of 19M views on the 7 first days of the publication. They worked with influencers like Schaffrillas Production, Linus Tech Tips, Babish Culinary Universe...

CuriosityStream , a streaming platform specialized in documentaries, worked on 54 sponsored videos with several influencers, among them : LegalEagle, Zefrank1, Neo...They reached 18M views.

miHoYo Limited collaborated on 28 videos to promote their game Honkai Impact for a total of 16M views on the first 7 days of the released of each video. They worked with influencers such as Bronzo, Gigguk, JoshDub...

Established Titles are specialized in selling small parts of lands in Scotland and titles. For several months now, they are working with many influencers to promote their website. This month they reached 16M views with 64 videos. They worked with Phili DeFranco, Paws Planet, Eleanor Neale, CaspianReport...

Casetify is trying to catch up its main competitor Rhinoshield and did a great job this month by releasing 52 videos for a total amount of 15M views. The collaborations included Drew Goode, Bailey Sarlan, Mike Majlak and many others.