Influencer campaign news

YouTube campaigns - October 2022

Published on Oct 31, 2022

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their 7-first-days views total performances.
Find all the sponsored videos of the month.

Massive campaigns for Experian with MrBeast

Experian promoted its free credit report app with MrBeast and reached over 44M views in 7 days !

NordVPN, Established Titles, Plarium and HelloFresh reached over 30M views this month

NordVPN increased their effort this month and reached a total of 37M views for 120 published videos, starring MrBallen, PewDiePie, Iron Pineapple among others...

Established Titles boosted its activity and got 34M views this month with 150 videos with influencers such as UDY, Best Ever Food Review Show, Casual Geographic, nearly twice as much as last month !

Plarium Global Ltd published 137 videos and reached 32M views with TD Bricks, AYO Fishing, ERB and many others.

HelloFresh reduces its pace and published less videos this month, 142 and reached 30M views (19 million fewer views than last month).

The usual brands keep their activity : Surfshark, Squarespace, ExpressVPN, Raycon, BetterHelp, SocialPoint and Manscaped

Surfshark with 29M views for 121 videos.
Squarespace with 24M views for 125 videos.
ExpressVPN with 23M views for 56 videos.
Raycon with 23M views for 75 videos.
BetterHelp with 17M views for 64 videos.
Socialpoint with 17M views for 27 videos.
MANSCAPED with 16M views for 96 videos.

Some brands intensify their promotion effort on YouTube : Briliant, Mamaearth, Mebigo, Dbrand, Mattel

Brilliant.org with 25M views for 57 videos.
Mamaearth with 20M vies for 38 videos.
MEBIGO with 17M views for 68 videos.
dbrand with 16M views for 11 videos.
Mattel, Inc. with 16M views for 9 videos.

Check all the brands and campaigns of October 2022