Influencer campaign news

YouTube campaigns - September, October, November 2023

Published on Dec 27, 2023

Each month, get the summary of the main YouTube Influencer campaigns identified in english-speaking countries and their views performances.

Find all the sponsored videos of the month.

Massive campaigns for AirUp and BetterHelp with more than 100 videos and +150M views

air up launched 113 videos and reached 176M views including influencers such as Ryan Trahan, Stokes Twins, AMP...

BetterHelp keep on promoting its online therapist app with 198 videos reaching 162M views with Dude Perfect, Johnny Harris, Veritasium among others.

Campaigns with smaller scale but huge reach for Samsung, Verizon, Prime, Anker and Mattel

Samsung Electronics Co. promoted its phone with MrBeast, DudePerfect, and 13 other videos for a total of 165M views.

Verizon published only one video with MrBeat and reached 87M views.

Prime did 2 videos with Mr Beat and manlikeisaac for 113M views.

Anker Innovations published 30 videos for 101M views.

Mattel, Inc. published 14 videos for 65M views.

Usual brands increased views this season : Opera, Facto, Brilliant, Purplle

Opera worked with 72 influencers and hit 93M views.

Factor_ published 130 videos for 93M views.

Brilliant.org published 76 videos for 80M views.

Purplle.com published 67 videos for 64M views.

Fewer VPNs in the race on this period : NordVPN and Surfshark still managed to hit +60M views

NordVPN published 84 videos for 74M views.

Surfshark published 81 videos for 63M views.

Gaming market more diverse this season with Stumble Guys and EA dominating with +100M views

Stumble Guys launched 4 videos with one massive campaign with mrBeast and 3 other campaigns with Alpharad and Masayoshi. In total, they reached 150M views.

Electronic Arts collaborated with MrBeast, Linus Tech, DriveTribe... together with 6 other influencers they reached 121M views.

miHoYo Limited published 61 videos for 69M views.

Gamer Supps published 47 videos for 61M views.